The iconic Busselton Jetty has been named a finalist in the 2019 Grey Nomad Awards, in the Best Attraction or Tour category, cementing the region’s growing reputation as a bucket list destination for mature age tourists.
The Jetty offers a suite of experiences for grey nomads, including a low-cost walk on the longest tourist jetty in the Southern Hemisphere, a train ride for those with time or mobility constraints, self-guided audio tour, and a fun global positioning Direction Dial. The Jetty is also home to the only one of only six natural underwater observatories in the world, with a modest entry fee.
Awards Director, Kim Morgan, said the Grey Nomad Awards expand the appeal of regional and rural Australia, encouraging mature-age travel while supporting positive aging through soft adventure and social inclusion. “The Awards are fostering a happier, healthier lifestyle for over 55s by providing verified information that will guide grey nomads’ decisions on where to travel and what to experience,” she said.
“Tourism is pivotal to many regional economies, with 46 percent of Australian tourism spend occurring in regional areas, and this money supports local businesses and generates employment,” she said.
The Awards were judged by mature-age tourism professionals, some of whom have experienced the grey nomad lifestyle personally, adding weight to the Busselton Jetty’s success as a finalist.
The judges congratulated Busselton Jetty Inc on catering so well to grey nomad travellers, saying “The Jetty is perfectly suited to this market, combining history, an open ocean walk and an accessible way to have an enthralling up-close marine encounter for an affordable price”.
“Attractions like this encourage people over 55 to see, learn about and enjoy Australia’s diversity, and therefore make a valuable tourism contribution well beyond what is initially recognised,” the judges said.
The Awards dinner is being held on the Sunshine Coast on Wednesday 6 November, immediately following The Art of Attraction tourism summit.