The Busselton Jetty has taken out the highly coveted Best Attraction or Tour category at the inaugural Grey Nomad Awards.
Announced at a gala dinner on Queensland’s Sunshine Coast on Wednesday, the heritage Busselton Jetty attraction was announced alongside seven other category winners from across Australia.
The Grey Nomad Awards recognise communities, tourism operators and events that provide exemplary products, services or experiences for travellers aged over 55. The program expands the appeal of Australian towns and regions, encouraging these travellers to see Australia while supporting positive aging through soft adventure and social inclusion.
Grey Nomad Awards Director, Kim Morgan, said “The whole of Busselton, and not just Busselton Jetty Inc, should be very proud of this win – it is national recognition of the amazing community spirit that thrives in the town and surrounds”.
“Winning a Grey Nomad Award says to mature-age travellers that you offer a superior experience where their needs and enjoyment have been taken into special consideration, providing them with verified information that will guide their decisions on where to travel and what to experience,” Ms Morgan said.
Judging was conducted by mature-age tourism professionals from around Australia, some of whom had experienced the grey nomad lifestyle, lending weight to Busselton Jetty’s success.
The criteria focussed on the way the things that long-haul overland travellers seek, such as authentic experiences, comradery through a chance to meet other travellers, reliable mobile reception, easy access to eating and shopping places, well-appointed amenities, and great customer service. “The towns and organisations behind the winning entries showed clear evidence that they take this visitor segment into consideration in their planning and offerings,” Ms Morgan said.
The judges emphasised that Busselton Jetty has become an iconic Australian attraction and offers a suite of experiences suited to the older visitor.
Announcing the Award win, former Landline reporter Megan Woodward, commented that Busselton has long been a favourite holiday spot for West Australians, and grey nomads are now also discovering its joys thanks to the Busselton Jetty.