The Busselton Jetty Environment and Conservation Association (BJECA) strives to protect and preserve the natural marine environment in the vicinity of the Busselton Jetty and the wider environs of Geographe Bay.
- Facilitate, encourage and participate in scientific research into the marine environment of Geographe Bay.
- Develop strategic partnerships with universities, government departments, other research and environmental organisations and local secondary schools to further our knowledge of, and contribution to, the health of the marine environment of Geographe Bay.
- Provide facilities on or near the Busselton Jetty that promote education, awareness and monitoring of the natural marine environment of the Jetty and the wider environs of Geographe Bay.
- Promote protection of the marine environment by promulgation of fishing regulations, City of Busselton By-laws, and fishing sustainability practices.