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Australian Underwater Discovery Centre

Australian Underwater Discovery Centre

WESTERN AUSTRALIA NEEDS AN ICON

In 2018, Associate Professor Jianhong (Cecilia Zia) from Curtin University authored a report – Are We China Ready? Chinese Tourism in WA. Part of the report was a workshop at Curtin University with a panel of tourism leaders.  Several had spoken to people in China and asked have you been to Western Australia? Those who had not were asked why?  The majority responded with “what do you have there? You don’t have any icons for us to visit.”

Competition to attract visitors of all types, post COVID is today fierce. Tourism icons play an important role in attracting visitors to any destination. They serve as a visual representation of what makes a place unique and memorable, communicating a sense of place, culture and identity. Tourists find them fascinating because they are the only one of a kind in the world. Think the Grand Canyon, Eiffel Tower, Machu Picchu, Sydney Opera House or Great Barrier Reef.

For Tourists looking to travel overseas, what would stop them in their tracks while researching where to go and make them want to come to Western Australia? Our natural marine life including Whale Sharks is unique. Imagine an Asian visitor who cannot swim being able to venture into the body of a giant Whale with the largest underwater viewing window in the world?

AUSTRALIAN UNDERWATER DISCOVERY CENTRE – 
where science and tourism collide

In the shape of a giant Cetacean, the AUDC will bring nearly 500,000 new visitors to Western Australia because of its unique form and function. It will entertain tourists, but it will also educate them about the importance of keeping our oceans clean and what unique properties our marine life have that are on the brink of curing life threatening diseases. Busselton Jetty’s team has won numerous awards including its Marine Biologists, the United Nations Award for Pile Rehabilitation, propagating soft invertebrates on man-made pylons, which has been lauded world-wide and now emulated.

The AUDC design is ready to go. It will create 254 jobs. It will help disperse high yield international travellers to stay longer in WA. It will draw tourists from Sydney and Melbourne with assistance from direct flights to Busselton. And it will be very Instagramable with underwater weddings and functions like no other. It meets all of the Government economic, environmental and tourism strategy document outcomes. It just needs funding.

WA HISTORY AND HERITAGE
Jetty Sustainability

The current Underwater Observatory, 1 of 6 natural aquariums in the world, is 21 years old this December. Tickets are frequently sold out during school holidays and weekends, disappointing many international tourists who arrive to tick the experience off their bucket list and find out they cannot get in. So popular are underwater tours, that our Marine Science team is hosting live virtual incursions from the UWO to schools
overseas.

The AUDC will fit in four times as many guests which means four times the income.  Busselton Jetty Inc contributes 25% of its ticket sales to ongoing Jetty Maintenance, which essentially means tourists pay for the sustainability of a State heritage icon – a unique business model. With the AUDC generating an extra $12m per year, Jetty maintenance will receive an extra $3m per year to ensure it is here for future generations to enjoy.

JETTY POPULARITY GROWS AND GROWS

People’s love for the Busselton Jetty continues to grow year on year with record numbers being achieved. Visitor numbers are nearing 700,000 per year and will soon reach 1 million. And internationals represent 44% of visitors.

Our Underwater Sculpture Park, featuring 13 pieces of WA made marine art, is receiving worldwide media attention. Events at the Jetty sell out in hours.

And with the modern tourist seeking opportunities to grow and learn through authentic experiences, Busselton Jetty’s work in the sustainable tourism space is a world class Sustainable, Inclusive, Collaborative and Innovative experience (as per WA Visitor Economy Strategy 2033 – WAVES 2033).

The future can only get better by building WA’s major icon at the end of the longest tourist Jetty in the southern hemisphere.

For More Information

Please Contact: 
Lisa Shreeve
Chief Executive Officer
Busselton Jetty Incorporated

Phone: 08 9754 0900
Email: lisa.shreeve@busseltonjetty.com.au

There is so many things to see and do!

Whether you’re looking to join us for a quick visit or wanting to stay the entire day, there is so many things to see and do here at the Busselton Jetty!

There is so many things to see and do!

Whether you’re looking to join us for a quick visit or wanting to stay the entire day, there is so many things to see and do here at the Busselton Jetty!

There is so many things to see and do!

Whether you’re looking to join us for a quick visit or wanting to stay the entire day, there is so many things to see and do here at the Busselton Jetty!

There is so many things to see and do!

Whether you’re looking to join us for a quick visit or wanting to stay the entire day, there is so many things to see and do here at the Busselton Jetty!

Planning a Visit?

Whether you’re joining us for a Quick Visit, Half Day or Full Day – we have several options available for people of all ages!

Planning a Visit?

Whether you’re joining us for a Quick Visit, Half Day or Full Day – we have several options available for people of all ages!